When making an advert for Television, it is important for the maker to access a range of commercial information. This information should enable them to make the most effective ad and broadcast it to the target audience economically.
Rate Cards
A rate card is a piece of information containing prices and descriptions for the various ad placement options available from a media outlet. See the example from ITV below:
This is generally the maximum price that one may pay. Most advertising buyers will pay significantly less than this, receiving discounts due to volume, a desire to sell unused space, or other factors. As shown above the prices is all depending on the time more than anything, for example the price would be higher during when popular programmes are on. This would be something like when the popular soaps are on because more people are watching that particular programme therefore having to sit through the adverts.
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